In collaboration with MasterCard, Banque Misr recently hosted a special event to honor 93 customers who received gold bullion as winners of the Debit Card Promotion Campaign. The grand prize was a 100 gram/21 karat gold bullion with an additional 92 bullions weighing 8 grams/21 karat each given to the remaining winners. Every bullion featured the Banque Misr logo on one side and MasterCard logo on the other. The draw took place at Banque Misr headquarters under the supervision of the Ministry of Social Solidarity.
Mr. Mohamed El Atriby, Chairman of the Board of Banque Misr, Mr. Ahmed Mohie El Deen Abu El Ezz, Vice Chairman of Banque Misr, and MasterCard representatives gave the prizes to the lucky winners in a festive and fun atmosphere at Banque Misr headquarters. The event was attended by Mrs. Maha Heba Enayiat Allah, Board Member and Head of Business Banking, Mr. Yehia El Agmy, Head of Retail Banking, Mr. Ahmed Rashad, General Manager of the Central Administration for Cards and Merchants Services, a number of Banque Misr's top management and the marketing team of MasterCard in Egypt.
The main objective of the promotional campaign, which ran from May-July 2015, was to encourage Banque Misr customers to use their debit cards including instant debit, prepaid cards, and payroll cards, to make purchases in Egypt and abroad, instead of only for cash withdrawals at ATMs. The campaign gave a chance to all cardholders to automatically enter the draw if they made at least one purchase with no minimum amount during the promotional period of the campaign.
Banque Misr participation in the Debit Card Promotion Campaign in collaboration with MasterCard falls within the bank's strategy to promote innovative payment solutions and shift toward cashless society. The bank is supporting this shift by facilitating day-to-day payments while raising public awareness of the importance and benefits of e-payment solutions, which make paying for goods and services more convenient, secure and flexible than paying with cash.
Banque Misr strives to offer the most innovative payment options and solutions to meet the evolving banking needs of Egyptians.