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Banque Misr Becomes First National Bank to be Listed in Superbrands Middle East and Egypt Guide for 2008/2009

Banque Misr was acknowledged by Superbrands as the one of the best brands for 2008/2009 out of a total of 3000 brands belonging to various companies and institutions.

Superbrands holds evaluation sessions using the help of specialists and consultants who use objective criteria to select 1000 brands out of the initial 3000. The narrowed down brands are then tested for acceptance and customer loyalty. This is done through the performance of market research aimed at gauging how accepted the brands and promotional campaigns are, the accuracy of the campaigns and whether they are applied correctly, as well as brand loyalty.

Banque Misr was featured in the 2008/2009 Superbrands Egypt Volume 3, for being among the top brands in the Middle East which the objective criteria apply to.

It is worth mentioning that Banque Misr plays an evident role in all economic sectors, due to being the first national Egyptian bank - built by Talaat Harb to serve the national economy, in addition to having extensive geographical coverage. The Bank has also formed a large client base totaling almost 6 million clients in Egypt, serving them through 700 ATMs and 470 branches and banking units across Egypt. Banque Misr also has international presence in France, Germany, Lebanon, UAE, and a large network of correspondent banks. Furthermore, Banque Misr continually strives to satisfy its clients and works on developing its savings tools and innovating new tools to serve their needs.