The Slogan “Working Together for Egypt’s Welfare”  The Vision “As BM CSR arm, we seek to achieve leadership in the social development field while positively and tangibly impacting the Egyptian community”      The Message:  “To positively contribute in community development through the implementation of various projects either by the foundation itself or by one of its prominent partners (i.e., social development NGOs and civil organizations).  The projects will target youth and women development in the fields of education; creating employment opportunities and  increase competitiveness of products and services as well as other projects for health care and the encouragement of BM employees participation in the Foundation’s activities .”