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Banque Misr is the first Egyptian bank to provide the online “Chat Bot” 24/7

For the first time in Egypt, Banque Misr launched a self-service “Chat Bot” on its website to better serve customers 24 hours a day. The interactive service is considered a step forward in the Digital transformation process where clients can interact with the auto assistant any time without waiting, which will reflect on the speed and flexibility of customer service to improve the service efficiency.


The “Chat Bot” interactive conversations provide real-time customer assistance, which will make the connection between the bank and its clients easier; it also provides the most effective solutions to analyze customer inquiries through a deep look into the data. Banque Misr is considered the first bank in Egypt to launch “Chat Bot” service, which affirms its leading role in digital transformation technology by adopting the launch of the newest method to connect with clients on electronic website:


This service helps to improve the customer service through making it easier on the clients; it also diversifies the means of communication with clients, which helps in achieving more success, improving the transaction processes and innovating business models.


Banque Misr is keen on modernizing and improving the e-marketing methods, where the bank’s youtube channel tops the other banks’ channels as the most viewed bank channel according to Social Bakers report. The bank’s channel has more than 47.5 million views; 11 times increase more than the next bank on the list. It also tops the list of banks’ verified pages on Facebook due to 3.4 million likes from inside Egypt alone in addition to having other official pages on Instagram and Twitter, aiming by that to reach to the customers wherever they are.


Banque Misr also cared about updating its website; which is one of the most up to date banking websites locally with an advanced loan calculator. It also contains an electronic GPS via Google Maps, so customers can locate BM branches and ATMs all over the country. BM website also features all needed details about products and services provided by the bank Moreover, the bank also worked to update the online HR section so applicants can simply apply online.


Stemming from BM’s belief that technology is the main reason to succeed in improving and enhancing the services the bank provides to its clients; the bank is working continuously on developing its technological structure by using the latest international technological means to make its services more efficient.