Banque Misr and the National Bank of Egypt announced the launch of
their new real estate development project “Gardenia City” – Suez and Ring Road
– with the alliance comprising Al-Ahly Sabbour and “Founders” company of Hyde
Park Real Estate Development undertaking the project’s sales operations and
marketing plans.
Mohamed El-Etreby – Chairman of Banque Misr – reiterated the
Bank’s endorsement of the real estate sector, which it continuously seeks to
support, owing to its provision of various investment opportunities by way of
direct and indirect activities, which are in line with developmental plans. Mr.
El-Etreby also iterated the pivotal role played by Banque Misr in assisting all
projects seeking to contribute to economic and social development; as well as creating
a better quality of life for Egyptians, this being a strategic pillar of Banque
Misr. The Bank consistently supports state plans that target comprehensive
development and the offering of decent housing for citizens, in order to
alleviate the hardships experienced by underserved sectors and improve their
living standards. Accordingly, Banque Misr has enabled access to financing
schemes that meet the varying needs of individuals, whether for housing
projects that lie within the scope of governorates or in new urban communities,
so as to limit population congestion.
On his part, Mr. Hisham Okasha – Chairman of NBE – stated that by
launching this outstanding project, the Bank seeks to offer housing communities
that fulfil customers’ needs, since the project renders a variety of services
and commands a distinctive location. Mr. Okasha affirmed that the project
mirrors the state’s efforts, which aim to expand into new integrated housing
communities to alleviate the congestion of urban areas in Cairo, while also
improving the quality of services provided to individuals on a daily basis;
concluding that this project targets a large segment of Egyptian families and
youth planning marriage.
Mr. Hassan Ghanem – Chairman of Hyde Park Real Estate Development
and Chairman of the Housing and Development Bank – expressed his pride and
appreciation for Al-Ahly Sabbour and Hyde Park Alliance “Founders” being
entrusted by both Banque Misr and NBE for undertaking the sales and marketing
operations of “Gardenia City”. He considered this to be a reflection of the
company’s status and expertise in compiling and implementing marketing plans
targeting the realization of effective sales; pointing to the distinctive
location of the project along Suez Road and its offerings, which include 19,500
fully finished units that are ready for immediate occupation.
Mr. Ahmed Sabbour – Chairman of Al-Ahly Sabbour Real Estate
Development – alluded that the alliance with Hyde Park Real Estate Development
represents a valuable addition to the real estate market, especially since it
is considered one of the most impactful sectors of the Egyptian economy. He
added that the “Gardenia City” project is a unique endeavor, being among the
largest projects containing fully finished units, while also incorporating
factors of attraction; from its exceptional location, to its full suite of
services, infrastructure and equipped buildings. Mr. Sabbour also expressed his
appreciation for selecting this alliance and entrusting it with marketing the
project to the Egyptian market.
On his part, Mr. Akef El-Maghraby – Vice Chairman of Banque Misr –
stated that the project will offer individuals – especially youths – the
opportunity to acquire suitable housing units at facilitated terms and
conditions, through the Central Bank of Egypt’s real estate financing
initiative. Mr. El-Maghraby alluded that Banque Misr provisions various real
estate financing loans that cater to all social segments, thanks to their minimal
terms and conditions and competitive rates.
Mr. Yehia Abou El-Futouh – Vice Chairman of NBE – noted that total
project investments amount to EGP 26 billion, while fulfilling all the
requisites of the CBE’s real estate financing initiative. This shall enable
citizens to select from facilitated payment options of up to 20 years, which is
why Banque Misr and NBE were keen on providing opportunities to potential
buyers, by assigning trained teams to serve the social segments targeted by the
project.
Mr. Amin Serag – Managing Director of Hyde Park Real Estate
Development – asserted that “Gardenia City” is considered one of the best
projects on the real estate landscape, as it commands a strategic location on
the Suez axis, while being in close proximity to all major destinations and
attractions. Mr. Serag further alluded to the fully finished units and to the
project’s area of 513 acres – of which only 20% are built up areas. Marketing
of the project by “Founders” is set to further reinvigorate the real estate
market.
Mr. Serag also pointed to the importance of the collaboration
amongst real estate developers during this period, for driving the Egyptian
real estate market and furthering state efforts on all fronts. He commended
Al-Ahly Sabbour as a robust and reliable partner with a vision that converges
with that of Hyde Park, for the purpose of developing the real estate marketing
domain.
Dr. Tamer Erfan – Chief Investment Officer at Al Ahly Sabbour Real
Estate Development – stated that the market is witnessing - for the first time
- a unique and vigorous alliances between two of the strongest banks in Egypt,
NBE and Banque Misr; and two of the most renowned developers – Al Ahly Sabbour
Real Estate Development and Hyde Park Real Estate Development. This can be
considered the start of much-needed alliances in the Egyptian real estate
market.
Worth noting is that “Gardenia City” extends over an area of 513
acres and consists of 19,500 housing units – starting at an area of 120 square
meters – in addition to 100 stand-alone villas and some 80 townhouses. The
project also includes a shopping mall over three levels, occupying a total area
of 100 thousand square meters, a mosque, a church, a sports club built over an
area of 45 acres and a 120-room luxury hotel. This is in addition to an
international Japanese school containing 28 classrooms and a national school featuring
42 classrooms.
