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BM Donates EGP 80m To Tahya Misr Fund’s Initiative Nour Haya To Bring Accessible Eye Care To 1 Million Citizens To Combat Blindness
Banque Misr participates in President Abdelfattah Elsisi’s initiative to address avoidable blindness and promote quality eye health by pumping EGP 80m in Tahya Misr Fund’s Initiative, “Nour Haya.” This contribution came out of the bank’s commitment to transform the lives of citizens in desperate need of vision care. Nour Haya initiative seeks to provide eye care to approximately 2 million citizens and perform more than 200000 ocular surgeries and offer follow-up care after surgery. Access to quality inclusive clinical and surgical eye care for the unprivileged will reduce low vision and vision loss. This aims to raise awareness on the empowerment of visually impaired individuals, thereby helping them to live more independently and achieve their true potential across Egypt.
BM believes that corporate social responsibility (CSR) is the essence of being a good corporate citizen, and health is a focal point in that. The bank chose “Nour Haya” program to secure needed eyeglasses for one million visually impaired primary school students.
Corporate, social, and environmental responsibility is a strategic priority for BM. The bank has made a lot of contributions to the improvement of healthcare quality. It allocated EGP 300m for the construction of “shefa orman” third phase under the title "Banque Misr Building." It also provided significant contributions to various university Hospitals including: Cairo University Hospitals, Ain Shams University Hospitals, Assiut University Hospitals, Zagazig University Hospitals and Mansoura University Hospitals. Besides, the bank has been a South Egypt Cancer Institute and Magdi Yacoub Heart Foundation. This is in addition to organizing many medical convoys in many villages. It is worth mentioning that the estimated budget allocated for CSR activities during Fiscal Year 2017/2018 is EGP 700m.
BM aims to be a role model in terms of supporting the Egyptian community and economy through using all accessible means to serve a wide array of sectors.
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