Banque Misr
recently signed a long-term cooperation agreement with Visa, a march leader in
the field of digital payments technology. The agreement allows Banque Misr to
provide the latest in digital payment technology in order to keep up to date
with clients’ needs, provide new products, services, and innovative solutions
to clients of all segments of the population, and to support digital solutions
with advanced and competitive advantages in line with the country’s strategy to
achieve comprehensive digital transformation and encourage electronic payment
systems.
This
partnership is a strong example of the concerted efforts of leading
institutions such as Banque Misr, one of the largest banks in Egypt, and Visa,
the leading company in the field of electronic payments, to contribute to
achieving financial inclusion and expanding the area of acceptance of
electronic payments, which comes with multiple benefits for merchants, clients,
and the entire Egyptian economy.
The signing
of the partnership agreement is part of the framework surrounding the bank’s
keenness to support the transformation to a cashless society, and to complete
all banking transactions in an easy and safe manner, especially in light of the
individuals’ preference for social distancing and the use of electronic
services as a safe alternative, in light of the current the Corona virus. This
cooperation is a step on the path to the success of the Banque Misr in the
field of electronic payments, with the focus on payment cards.
Mr. Ehab
Dorra - Head of the Banking Branches and Retail Sector at Banque Misr, stated
after the signing that Banque Misr always seeks to advance their efforts towards
financial inclusion. This is an official and strategic direction for the
country, as it has become inevitable rather than a choice, and it should be a
priority for banks in Egypt during the upcoming period. All banks should unite
their efforts with the efforts of the Central Bank to take more effective steps
to achieve a qualitative rise in the Egyptian economy by using financial
inclusion.
Mr. Ehab
Dorra also confirmed the importance of motivating citizens to use various
electronic payment options, as Banque Misr supports digital transformation
efforts by providing electronic solutions to facilitate the customer’s
experience. This way, they wish to contribute more to the provision of banking
and financial services in an easy and advanced manner as the bank expands the variety
of digital services to its clients. This cooperation agreement is a
continuation of the previous successes between Banque Misr and Visa for
cooperation in various fields of electronic payment.
For her part,
Ms. Malak Al Baba, General Manager of Visa Egypt, states that this partnership
comes takes place within the framework of Visa's strategy to support various
financial institutions in their quest to provide the latest electronic
products, achieve financial inclusion and meet clients' needs in light of the
rapid transformation in Egypt in the field of technology, finance and the
transition towards a cashless society with the support of the government, the
banking sector, and fintech companies.
Ms. Malak Al
Baba added: “Visa is keen to develop strong and lasting partnerships to provide
new financing models, through the global experience that is distinguished by
Visa, as well as a network of 70 million payment machines in more than 200
countries.” She adds that “we are committed to developing all kinds of innovative and advanced solutions as
we harness our digital payment network to help many businesses in the region
not only withstand challenges, but also thrive alongside communities.”
Banque Misr
always seeks to support digital transformation efforts by providing electronic
solutions to facilitate everything for clients, thus contributing to improving
the provision of banking and financial services as Banque Misr's work values
and strategies always reflect the bank's commitment to the sustainable development
and prosperity of Egypt.