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Banque Misr is the first bank in Egypt to receive the Youtube Silver Play Button from Youtube as a reward for reaching 100,000 subscribers
As a reward for being the first bank in Egypt to reach 100,000 subscribers, Banque Misr has recently received the YouTube Silver Play Button, a Creator Award, from YouTube. According to Social Bakers, the bank channel tops the list of the most viewed official YouTube channels of banks with around 88.5 million views, 7 times more than the bank that follows it in the list.
YouTube is not the only social platform where Banque Misr excels; on Facebook, around 4.1 million users follow its official page. When it comes to Twitter, Banque Misr has more than 52,000 followers, and as for Instagram, the bank has more than 39,000 followers.
In addition, Banque Misr is always keen on updating and developing its electronic marketing tools. In this regard, its official website www.banquemisr.com has been recently updated to become one of the most developed local banking websites. The website now features an advanced Loan Calculator for all types of loans, as well as a Locator for the ATM machines and bank branches spread all over Egypt using Google Maps.
On top of that, the advertising campaign for Ramadan 2019 was classified by Google as one of the best five advertisements in the Middle East and Africa as part of the pole created by YouTube for the esteemed Lantern Award 2019.
Banque Misr believes in customer centricity - customers are at the heart of all banking processes. Accordingly, the bank is always keen on satisfying its customers' needs using the most technologically advanced methods. The bank also works on creating innovative communication channels with its customers to facilitate their banking experience. As part of these efforts, Banque Misr has recently updated and developed its internet banking service "BM Online" to include a new bundle of banking services, and has also launched its mobile banking service where its customers can receive electronic banking services through their mobile phones.
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