Initiative by Banque Misr to
support MSME Customers During the COVID-19 Crisis via Business Development
Owing to its firm belief in the role played
by enterprises in driving the national economy – especially in light of the
current circumstances involving the COVID-19 crisis – Banque Misr has provided
a complete and comprehensive program to support its MSME customers, via
Business Development Centers “Nilepreneurs”, which includes the following:
First: Awareness, Advice and Knowledge
Encouraging project owners to undertake the necessary measures
for combating COVID-19, as well as precautionary settings for safeguarding the
health of their workers.
For labor-intensive projects, providing advice to customers to
avoid halting production, minimize interaction between workers and observe
Spreading awareness amongst customers regarding the
initiatives launched by the Central Bank of Egypt during this period,
pertaining to addressing the crisis.
Rendering technical support to project owners and managers
Educating customers on the available online payment schemes
and encouraging their use
Second: Marketing Services:
Encouraging customers to avail online marketing to showcase
products and drive e-commerce
Directing customers to shift from face-to-face marketing to
Providing training that could assist project owners in
mitigating the adverse effects of the current crisis and assisting them in
completing banking transactions in lieu of social distancing; as part of crisis
management training. This is in addition to capitalizing on opportunities,
cutting costs, increasing sales, adjusting to market changes and practicing corporate
Providing the required training, guidance and advice through
videos or direct broadcast to customers.
Business Partner Services
customers in communicating with targeted clients and urgent suppliers during
Performing a financial analysis for the company in order to
determine its financial policy, while working to establish a new policy for
managing the subsequent financial phase – in case of losses to the project – and
capitalizing on CBE initiatives.
Seeking to provide guidance and advice on cutting costs,
increasing sales and adjusting to current market changes and developments, in
order to timely fulfil banking commitments and emerge from the crisis with
Performing feasibility studies for new project owners
Performing new feasibility studies for existing projects in
order to expand activities, increase production and boost sales.
Availing information on financing products to customers according
to the geographical location, nature of activities and size of the required
Assisting customers in preparing their credit portfolios and
necessary documentation for considering their financing application and
educating them on dealing with financing institutions, managing bank accounts
and the factors to be taken into consideration to avoid bad credit rating – by
banking or non-banking institutions.
The initiative will start with governorates hosting the business
centers, thereafter, expanding to other governorates.
Program services will be rendered to our finance customers
God bless Egypt…