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Banque Misr signs a cooperation protocol with Pharma Overseas to provide a package of electronic payment services in support of financial inclusion.

Dec 28, 2023 02:31 PM

Within the framework of Banque Misr's commitment as a leading banking institution to provide services aligned with citizens' needs, Banque Misr recently signed a cooperation protocol with Pharma Overseas for Trading and Distribution of Medicines. This company is a leader in the distribution of medicines, focusing on electronic payments to offer an instant payment collection service. The protocol was signed by Mr. Mohamed El-Etreby, Chairman of the Board of Directors of Banque Misr, and Dr. Mohab Gazzarin, Chairman of the Board of Directors of Pharma Overseas for Trading and Distribution of Medicines. In attendance were Akef El-Maghraby, Vice Chairman of Banque Misr, Dr. Mohamed Gazzarin, CEO and Managing Director of Pharma Overseas, and a distinguished group of leaders from both entities.

 

The protocol enables the acceptance of instant transfers from pharmacists associated with Pharma Overseas for Trading and Distribution of Medicines. This service is available throughout the week at any time, improving the company's cash cycle. Instant transfers serve as an efficient tool, saving time and effort for pharmacists, thereby enhancing their overall experience and simplifying business management. The utilization of electronic channels further minimizes risks related to cash liquidity. Additionally, the protocol provides pharmacists with various distinctive services, including deposits and transfers, streamlining the online account opening process, and offering additional beneficial services.

The signing of this protocol aligns with Banque Misr's strategic focus on expanding its presence in digital payments. This initiative involves embracing financial technology and contemporary financial tools to deliver an optimal customer experience. Moreover, it supports financial inclusion efforts and the transition toward a cashless society, in accordance with the National Council for Electronic Payments' policies under the leadership of the President of the Republic. The bank's commitment involves encouraging the use of electronic payment methods, ultimately reducing reliance on banknotes outside the banking sector.

Banque Misr is committed to incorporating advanced technological services throughout its operations, aligning with global development trends. Acknowledging the imperative role of technological services for maintaining leadership in the Egyptian banking market, the bank prioritizes digital transformation within its system. This transformation is expected to improve the delivery of banking and financial services, exploring promising avenues for economic and financial development. The overarching goal is to foster growth and empower diverse segments of society to access appropriate financial solutions, thereby strengthening and advancing financial inclusion initiatives.

Pharma Overseas is dedicated to staying at the forefront of technological advancements, demonstrating its ongoing commitment to continuous growth and the enhancement of its digital transformation capabilities. The company is focused on delivering swift and user-friendly digital solutions for its customers, aiming to fortify relationships by offering distinguished and high-quality services. This commitment is manifested through a robust suite of electronic communication channels, solidifying Pharma Overseas' position as the leading drug distribution company providing instant payment collection services to pharmacists.

 

Banque Misr consistently seeks strategic partnerships and initiatives geared towards offering services that encourage the adoption of diverse electronic payment options. The bank is dedicated to providing a range of electronic payment solutions to cater to the diverse needs of society. Recognizing that advancing financial inclusion and transitioning towards a cashless society necessitate collaborative efforts, Banque Misr actively engages with various partners. The bank is committed to providing incentives that motivate users to embrace electronic payment systems. Additionally, Banque Misr aims to deliver services tailored to the specific requirements of all customer segments, aligning with its core values and strategies that underscore an unwavering dedication to the sustainable development and prosperity of Egypt